Which of the Following Statements Is Not True

question 16

Multiple Choice

Which of the following statements is not True?

• A) The Volkswagen Group manages almost all of its procurement needs via the Internet.
• B) VWGroupSupply.com is an industry consortium.
• C) VWGroupSupply can be accessed by suppliers via standard Web browser software.
• D) The Volkswagen Group developed VWGroupSupply using technology from a number of vendors.

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Definitions:

Market Share

Represents the percentage of an industry's total sales that is earned by a particular company over a specified time period, indicating the company's size within its market.

Marketing Effort

The total activities directed towards the promotion, distribution, and selling of a product or service.

Marketing Program

A comprehensive plan that integrates various promotional activities and strategies to achieve specific marketing objectives.

Cost

The amount of money required to purchase something or the expenditure involved in producing a product or delivering a service.