Based on the Examples in the Chapter, If You Were

question 61

Multiple Choice

Based on the examples in the chapter, if you were asked to formulate a plan for a regional drive-in restaurant chain's efforts to use information technology to develop a loyal customer base, what would be the best use of information technology from the list below?

• A) Use IT to increase supplier loyalty.
• B) Use IT to increase operational efficiency.
• C) Use IT to create new products and business models.
• D) Use IT to help survive government reporting requirements.
• E) Use IT to achieve customer intimacy.