An Example of a Business Using Information Systems to Create

question 56

Multiple Choice

An example of a business using information systems to create new products and services is

• A) Wal-Mart's RetailLink system.
• B) the Mandarin Oriental hotel's customer-preference tracking system.
• C) Verizon's Web-based digital dashboard.
• D) Apple Inc.'s iPod.

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Definitions:

Horizontal Integration

A strategy where a firm grows by acquiring or merging with its competitors in the same industry to achieve economies of scale or scope.

Early Supply Involvement

The practice of involving suppliers at the early stages of a product development process to leverage their expertise and insights for better outcomes.

Competitive Advantage

The unique attributes or circumstances that allow a company to produce goods or services better or more cheaply than its competitors.

Supply Chain

The network of all entities involved in producing and delivering a final product to the consumer, including manufacturers, suppliers, and distributors.