Based on the Examples in the Chapter, If You Were

question 61

Multiple Choice

Based on the examples in the chapter, if you were asked to formulate a plan for a regional drive-in restaurant chain's efforts to use information technology to develop a loyal customer base, what would be the best use of information technology from the list below?

• A) Use IT to increase supplier loyalty.
• B) Use IT to increase operational efficiency.
• C) Use IT to create new products and business models.
• D) Use IT to help survive government reporting requirements.
• E) Use IT to achieve customer intimacy.

---

Definitions:

Career Centers

Facilities or services provided by educational institutions or organizations to help individuals plan and advance their careers.

Internal Factor

Any factor within an organization that can affect its operations, performance, and strategy, such as culture, employees, or internal processes.

Projected Job Market

An estimation of the future availability of employment opportunities in various sectors.

Location Preferences

Individual or organizational priorities regarding geographical location when making decisions about living, working, or situating businesses.