You Work for an Auto Manufacturer and Distributor

question 89

Essay

You work for an auto manufacturer and distributor.How could you use information systems to achieve greater customer intimacy?

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Definitions:

Statistical Analysis

The process of collecting, examining, interpreting, and presenting data to discover underlying patterns and trends.

Return on Investment Model

The Return on Investment Model is a financial calculation used to evaluate the efficiency and profitability of an investment, comparing the expected returns against the costs.

Survey Data

Information collected from a series of questions answered by a group of people to gather insights or opinions.

Social Media Marketing

The use of social media platforms and websites to promote a product, service, or brand, leveraging the social network’s user base and engagement capabilities.