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You Are a Marketing Manager for a National Movie Theater

question 88

Essay

You are a marketing manager for a national movie theater chain.Give an example of data that your department could use for creating meaningful information.What type of information could that data produce?


Definitions:

Stimulus Discrimination

The ability to distinguish between different stimuli, even if they are similar, based on learned associations.

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, triggers a conditioned response.

Conditioned Response

A learned response to a previously neutral stimulus that has become associated with a conditioned stimulus.

Unwanted Response

A behavior or reaction that is undesired or negative, often leading to adverse outcomes or consequences.

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