Hilton Hotels' Use of Customer Information Software to Identify the Most

question 72

Multiple Choice

Hilton Hotels' use of customer information software to identify the most profitable customers to direct services to is an example of using information systems to

• A) strengthen customer intimacy.
• B) differentiate their service.
• C) focus on market niche.
• D) increase efficiency.

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Definitions:

Prosocial

Referring to behavior that is intended to benefit others, such as helping, sharing, or cooperating.

Cultural Differences

are the variations in the practices, beliefs, and values of different societies and groups.

Bronfenbrenner's Ecological Model

A theoretical model that describes how the complex system of relationships among individuals and their environments affect human development.

Microsystem

The immediate environments in which individuals interact, such as family, school, and peer groups, within the ecological systems theory.