A Rival of Your Company, AutoTown, Is Going to Implement

question 25

Multiple Choice

A rival of your company, AutoTown, is going to implement analytic software that mines customer data with a goal of enabling the building of automobiles that customers actually want. This can be categorized as using information systems for which competitive strategy?

• A) low-cost leadership
• B) product differentiation
• C) focus on market niche
• D) customer intimacy

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Definitions:

Alan Westin

A scholar and advocate best recognized for his pioneering work in the field of privacy rights and information technology.

Society

A collection of people engaged in ongoing social interaction, or a significant social group occupying the same geographic or social area, generally governed by the same political authority and prevailing cultural norms.

Privacy Rights

Legal entitlements that protect individuals from unauthorized access to personal information and intrusion into their personal affairs.

Supreme Court

The highest judicial body in a country, typically having the ultimate appellate jurisdiction.