A Rival of Your Company, AutoTown, Is Going to Implement

question 25

Multiple Choice

A rival of your company, AutoTown, is going to implement analytic software that mines customer data with a goal of enabling the building of automobiles that customers actually want. This can be categorized as using information systems for which competitive strategy?

• A) low-cost leadership
• B) product differentiation
• C) focus on market niche
• D) customer intimacy

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Definitions:

Parameter Query

A type of database query that prompts the user to input one or more criteria values at run time, allowing for dynamic data retrieval based on user input.

Dialog Box

A small window that prompts users to enter information or make selections, often used for options, settings, or to give notifications.

Field Criteria

Conditions or filters applied to database fields to limit or specify the data that should be included in query results.

Font Size

The size of the characters in a piece of text, typically measured in points (pt), impacting legibility and aesthetics.