The Effect of the Internet Has Been to Raise Bargaining

question 32

True/False

The effect of the Internet has been to raise bargaining power over suppliers.

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Definitions:

Ordinal Measurement

A type of measurement that deals with data that can be ordered or ranked but the intervals between ranks are not consistent.

Nominal

refers to a classification or labeling of entities where the categories do not imply a specific order or ranking.

Likert-Type Scale

A psychometric scale commonly involved in research that employs questionnaires, where respondents specify their level of agreement to statements.

Semantic Differential Scale

A scale anchored at opposite ends by opposing words such as “strong–weak” or “hot–cold.”