Hilton Hotels' Use of Customer Information Software to Identify the Most

question 72

Multiple Choice

Hilton Hotels' use of customer information software to identify the most profitable customers to direct services to is an example of using information systems to

• A) strengthen customer intimacy.
• B) differentiate their service.
• C) focus on market niche.
• D) increase efficiency.

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Definitions:

Stay On Message

The practice of consistently communicating key points or themes in public speaking or organizational communications.

Precise Phrasing

The use of clear, explicit, and accurate language to express an idea or information without ambiguity.

Presentation Software

A computer application used to create, design, and display slideshows or multimedia presentations.

Personal Computers

Electronic devices that are used by individuals for various tasks such as word processing, internet browsing, and gaming, distinct from larger systems intended for communal use or professional data centers.