A Rival of Your Company, AutoTown, Is Going to Implement

question 25

Multiple Choice

A rival of your company, AutoTown, is going to implement analytic software that mines customer data with a goal of enabling the building of automobiles that customers actually want. This can be categorized as using information systems for which competitive strategy?

• A) low-cost leadership
• B) product differentiation
• C) focus on market niche
• D) customer intimacy

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