Examlex
The term "________ divide" refers to large disparities in access to computers and the Internet among different social groups and different locations.
Market Segments
A group of individuals or organizations within a market that share one or more characteristics, making them identifiable as a distinct component of the market for marketing purposes.
Market-Product Grid
A framework used to identify and evaluate potential market segments by product offerings.
Potential Marketing Actions
Possible strategies and activities that companies can employ to promote their products or services, enhance brand awareness, and engage with customers.
Market Segments
Distinct groups of potential customers with similar needs, characteristics, or behaviors who are likely to respond in a similar way to a company's offerings.
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