List and Define the Six Ethical Principles Discussed in Your

question 74

Essay

List and define the six ethical principles discussed in your text.

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Definitions:

Perceptual Map

A visual tool used in marketing to display the position of a company's products, services, or brand among competitors, typically along two or more axes representing different attributes.

Important Product Attributes

Key features or characteristics of a product that are significant to consumers and can influence their purchase decision.

Product Differentiation

The process of distinguishing a product or service from others in the market to make it more attractive to a particular target market.

Perceptual Map

is a visual tool used in marketing to display the position of a brand or product in the minds of consumers relative to competitors.