You Work for a Retail Clothing Chain Whose Primary Outlets

question 15

Multiple Choice

You work for a retail clothing chain whose primary outlets are in shopping malls and are conducting an analysis of your customers and their preferences. You wish to find out if there are any particular activities that your customers engage in, or the types of purchases made in the month before or after purchasing select items from your store. To do this, you will want to use data mining software that is capable of

• A) identifying associations.
• B) identifying clusters.
• C) identifying sequences.
• D) classification.

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Definitions:

Upper Levels

Refers to the senior ranks or higher echelons within an organizational hierarchy.

Active Listening

The practice of fully concentrating, understanding, responding, and remembering what is being said in a conversation.

Nonverbal Cues

Communication methods not involving words, including gestures, facial expressions, and body language, which convey meaning.

Eye Contact

The act of looking directly into another person's eyes, often used as a means of non-verbal communication.