Marketing Modules in CRM Systems Would Provide Tools for

question 61

Multiple Choice

Marketing modules in CRM systems would provide tools for

• A) assigning and managing customer service requests.
• B) capturing prospect and customer data.
• C) identifying profitable and unprofitable customers.
• D) managing sales prospect and contact information.

---

Definitions:

Shortage

A situation where the demand for a product or service exceeds the available supply at a specific price point.

Surplus

A situation where the quantity of a good or service supplied exceeds the quantity demanded, typically leading to lower prices.

Quantity Supplied

The amount of a commodity that producers are willing and able to sell at a particular price over a given period of time.

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a given price point in a certain period.