List and Describe the Three Main Categories of Electronic Commerce

question 42

Essay

List and describe the three main categories of electronic commerce.Which do you think is ultimately the most valuable to the individual consumer? Support your answer.

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Definitions:

Distributors

Entities involved in the process of making goods available for consumption by dispersing them from points of origin to end-users.

Channel Captain

A channel captain is a dominant leader within a distribution channel, wielding the authority to influence activities and terms within the channel, such as pricing and shelf space allocation.

Channel Conflict

Refers to disagreements among marketing channel members on goals, roles, or rewards, such as between manufacturers and retailers.

Channel Distribution

The chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer.