Differentiate Between Intangible and Tangible Benefits and List Three Examples

question 29

Essay

Differentiate between intangible and tangible benefits and list three examples of each.In what types of systems are intangible benefits more predominant?

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Definitions:

Porter's Generic Strategies

A framework that outlines three strategies for achieving competitive advantage: cost leadership, differentiation, and focus.

Sustainable Differentiation

Creating long-term competitive advantage by developing unique product features, services, or practices that are difficult for competitors to replicate.

Niche Market Segmentation

The process of dividing a broader market into smaller customer groups with specific needs, characteristics, or behaviors that might require individualized marketing strategies.

Customer Consolidation

The process of reducing the number of vendors or suppliers used by a company or merging multiple customer accounts or profiles into a single, unified account for better management.