As Discussed in the Chapter Opening Case, Which of the Four

question 78

Multiple Choice

As discussed in the chapter opening case, which of the four generic strategies did T.J. Maxx employ to combat the competition offered by Target, Kohls, Walmart, Macy's and pure online stores likeRue LaLa and Gilt Groupe?

• A) market niche focus
• B) customer and supplier intimacy
• C) network-based strategy
• D) product synergies
• E) efficient customer response

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Definitions:

Constant Routine

A fixed, repetitive pattern of activities or behaviors that is maintained over time.

Novelty

The quality of being new, original, or unusual.

Relational Stages

The various phases that relationships go through, from initial formation and intensification to possible decline and dissolution.

Progressing Speed

The rate at which something moves forward or develops.