Andersen Windows Lowered Costs,enhanced Quality and Variety,and Improved Its Response

question 13

Multiple Choice

Andersen Windows lowered costs,enhanced quality and variety,and improved its response time to customers by

• A) creating a new paper-based catalog.
• B) creating an interactive computer version of its paper catalogs.
• C) creating an integrated computer system of catalogs, products, orders, and manufacturing.
• D) creating a manufacturing system for ordering parts.

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Definitions:

Output

The quantity of goods or services produced in a given time period by a firm, industry, or country.

Output

The complete sum of outputs, whether goods or services, created by an enterprise, industry, or economic entity.

Marginal Revenue

The revenue enhancement a company experiences by selling another unit of a product or service.

Total Revenue

The total amount of money received by a firm from sales of its products or services, calculated as the quantity sold times the price per unit.