Company Competitive Advantages Can Be Eroded by All the Following

question 76

Multiple Choice

Company competitive advantages can be eroded by all the following except

• A) rapid changes in technology.
• B) globalization.
• C) actions by rivals within the industry.
• D) actions by workers outside of the industry.

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Definitions:

Demarketing

A strategy used to reduce demand for a product either temporarily or permanently, often due to supply constraints or strategic decisions.

Marketing Philanthropy

The act of companies engaging in charitable activities or donations as part of their marketing strategy to enhance reputation and foster goodwill.

Cause Marketing

A strategy where businesses and charities form a partnership to market an image, product, or service for mutual benefit.

Relationship Marketing

Links the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit.