Which of the Following Statements About the Introduction Stage of the Market

question 53

Multiple Choice

Which of the following statements about the introduction stage of the market life cycle is true?

• A) It produces relatively large, positive cash flows.
• B) Strong brand recognition seldom serves as an important switching cost.
• C) Market share gains by pioneers are usually easily sustained for many years.
• D) Products offered by pioneers may be perceived as differentiated because they are new.

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