A Field Identified in a Record as Holding the Unique

question 74

Multiple Choice

A field identified in a record as holding the unique identifier for that record is called the:

• A)primary key.
• B)key field.
• C)primary field.
• D)unique ID.
• E)key attribute.

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Definitions:

Visual Customer Journey Map

A graphical representation of the complete experience a customer has with a company, from initial awareness to post-purchase interactions, highlighting key touchpoints.

First Touchpoint

The initial point of contact between a brand or company and a potential customer.

Calculating Market Size

The process of estimating the total potential sales revenue or volume in a given market for a product or service.

Exclusionary Persona

A profile that represents a segment of the audience that is not considered an ideal customer or user for a product or service, used to better define marketing strategies.