You Work for a Retail Clothing Chain Whose Primary Outlets

question 70

Multiple Choice

You work for a retail clothing chain whose primary outlets are in shopping malls,and you are conducting an analysis of your customers and their preferences.You wish to find out if there are any particular activities that your customers engage in,or the types of purchases made in the month before or after purchasing select items from your store.To do this,you will want to use data mining software that is capable of

• A)identifying associations.
• B)identifying clusters.
• C)identifying sequences.
• D)classification.
• E)forecasting.

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Definitions:

Persuasive Tactics

Strategies used to convince or influence others to accept a certain viewpoint or undertake a specific action.

Content Analysis

A research technique for systematically analyzing the content of communication material through categorization and quantification.

Counting

The action of determining the total number of items in a collection or group.

Leadership

The act of guiding or directing a group towards achieving a common goal.