What Makes Data Mining an Important Business Tool? What Types

question 28

Essay

What makes data mining an important business tool? What types of information does data mining produce? In what type of circumstance would you advise a company to use data mining?

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Definitions:

Affect Heuristic

A mental shortcut used in decision making that involves relying on current emotions to evaluate the desirability and risks of different options.

Real Buying Power

The actual amount of goods and services that can be purchased with a unit of currency, taking into account inflation and other factors affecting price levels.

Short-Term Losses

Financial losses realized on the sale or exchange of assets held for a short period, typically less than one year.

Supply Chain Risk

The potential for financial, operational, and reputational losses arising from vulnerabilities and disruptions in a company's supply chain.