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Follower Strategy
A business approach where a company decides to follow the innovations, products, or services introduced by competitors rather than lead the market.
Value Chains
The full range of activities that businesses undergo to bring a product or service from conception, through production, delivery to the consumer, and final disposal, adding value at each step.
Market Position
Describes a brand's unique spot in the marketplace, determined by consumers' perceptions of the brand and its competitors.
Transnational Strategy
A business approach that combines global integration with local responsiveness to efficiently manage operations across borders.
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