Examlex
The upstream portion of the supply chain consists of the organizations and processes for distributing and delivering products to the final customers.
Integrated Marketing Communications
A strategic approach that combines various forms of communication and marketing strategies to present a consistent message to consumers.
Taco Bell
An American chain of fast-food restaurants specializing in Mexican-inspired foods such as tacos and burritos.
Promotion Tools
Various methods and resources used by businesses to communicate with customers and boost sales, including advertising, sales promotions, and social media.
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