The Measurement of the Number of Customers Who Stop Using

question 70

Multiple Choice

The measurement of the number of customers who stop using or purchasing products or services from a company is called:

• A)switching costs.
• B)churn rate.
• C)CLTV.
• D)switch rate.
• E)turnover percentage.

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Definitions:

Acceptance

The action of consenting to receive or undertake something offered.

Offer

A proposal presented by one party to another as the basis for a contract, requiring acceptance to become legally binding.

Mirror Image Rule

A principle in contract law stating that an offer must be accepted exactly with no modifications for a valid contract to be formed.

Offeror

The party making the offer.