The Measurement of the Number of Customers Who Stop Using

question 70

Multiple Choice

The measurement of the number of customers who stop using or purchasing products or services from a company is called:

• A)switching costs.
• B)churn rate.
• C)CLTV.
• D)switch rate.
• E)turnover percentage.

---

Definitions:

Knowledge

Information, understanding, or skill that one gains through experience or education.

Premises

Statements or propositions from which another is inferred or follows as a conclusion.

Inferred

Deduced or concluded information from evidence and reasoning rather than from explicit statements.

Conclusion

The end or finish of an event, process, or text, typically the part where final judgments or statements are made.