Digital Goods Are Goods That Are

question 80

Multiple Choice

Digital goods are goods that are

• A)produced digitally.
• B)sold over digital networks.
• C)delivered digitally.
• D)used with digital equipment.
• E)created with software.

Analyze the role of demographics, cultural values, and social trends in shaping marketing strategies.

Recognize the significance of cultural understanding in marketing communications across different geographies.

Understand the concept of generational cohorts and their specific characteristics, values, and purchasing behaviors.

Identify key components of a firm's macroenvironment and how they impact marketing strategy.

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Definitions:

Trade Name

A commercial name under which a company conducts business, recognized as a form of trademark used to identify the business to the public.

Trade Secret

Confidential business information that provides a competitive edge, such as formulas, practices, designs, or processes, protected from public disclosure.

Domain Name

The series of letters and symbols used to identify a site operator on the Internet; part of an Internet “address.”

Counterfeit Goods

Products that are made to imitate genuine items, often of lower quality, with the intent to deceive consumers.