Which of the Following Is a Marketing Format That Uses

question 27

Multiple Choice

Which of the following is a marketing format that uses banner ads and pop-ups with interactive features?

• A)search engine ads
• B)video ads
• C)rich media ads
• D)e-mail ads
• E)display ads

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Definitions:

Bad Debt Expense

A provision for accounts receivable that are considered unlikely to be collected.

Percentage of Credit Sales

An accounting method used to estimate bad debts expense by applying a fixed percentage to the total credit sales of a period.

Allowance Account

An accounting reserve established to adjust the carrying value of accounts receivable to their net realizable value, recognizing potential losses from uncollectible accounts.

Written Off Accounts

Accounts receivable that a company deems uncollectible and removes from its books.