Web Site Tracking Software Can Log the Path a Customer

question 77

Essay

Web site tracking software can log the path a customer took through the Web site,the time spent on the site,and what geographic area,in general,the customer is from,all of which can help in customer analysis.It can also log the customer's operating system and which browser the customer is using.How could these last two data items be of interest to a company? Give examples.

---

Definitions:

Regression Parameters

Statistical coefficients in a regression model that represent the relationship between independent variables and the dependent variable.

Regression Sum Of Squares

A measure of the variance explained by the regression model, representing the difference between the observed values and the mean of the dependent variable.

Adjusted Coefficient

A statistical measure corrected for the number of predictors in a model to better assess the goodness-of-fit.

Explanatory Variable

A variable in a statistical model that is used to explain variations in the dependent variable.