Measures Defined by Management and Used to Internally Evaluate the Success

question 32

Multiple Choice

Measures defined by management and used to internally evaluate the success of a firm's financial,business process,customer,and learning and growth are called:

• A)benchmarks.
• B)KPIs.
• C)the balanced scorecard method.
• D)BPM.
• E)parameters.

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Definitions:

Media Costs

Pertains to the expenses associated with purchasing advertising space in various media channels.

Social Media Marketing

The use of social media platforms and websites to promote a product, service, or brand to a broad audience.

Labor Costs

The total expenditure involved in compensating employees for their work, including wages, benefits, and any other forms of compensation.

Brand Experience

The sensations, emotions, perceptions, and responses evoked by a brand’s design, identity, packaging, and communications.