You Are Working as a Project Manager for a Small

question 60

Essay

You are working as a project manager for a small IT consulting firm and have been asked to create a plan for reviewing and auditing completed projects in order to gauge their success.What factors will you use to measure the success of a project? What questions would you ask in order to understand why a project succeeded or failed?

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Definitions:

Market-Product Combination

The pairing of a specific market segment with a particular product or service, tailored to meet the segment's needs.

Infomercials

Program-length (30-minute) advertisements that take an educational approach to communication with potential customers.

Market Segmentation

The process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups based on some type of shared characteristics.

Multiple Products

The strategy of offering a variety of different products within a company's portfolio to cater to different market segments or consumer needs.