Describe the Process of Portfolio Analysis

question 95

Essay

Describe the process of portfolio analysis.In what situations is this evaluation method useful?

---

Definitions:

Fixed Selling Expenses

Costs associated with selling that do not change with sales volume, including salaries of sales staff and advertising expenses.

Gross Margin

The difference between sales revenue and the cost of goods sold, divided by revenue, expressed as a percentage.

Variable Cost

Expenses that fluctuate in direct proportion to changes in output or activity level, including costs like supplies and commission fees.

Cost of Goods Sold

The direct costs attributable to the production of the goods sold by a company, including the cost of the materials and labor used in production.