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Broccoli dipped in batter and deep-fat fried would _____ steamed broccoli, lightly salted, and served with a lemon wedge.
Traditional Segmenting Techniques
Classic methods used in marketing to divide the market into groups based on characteristics like demographics, psychographics, geography, and behavior.
Older Americans
Individuals within the United States who are considered to be of older age, often categorized as senior citizens, and facing unique societal, health, and economic challenges.
Undifferentiated Targeting
A marketing strategy where a company targets the market as a whole rather than focusing on specific segments.
Market Segments
Divisions of a market into distinct groups of buyers with different needs, characteristics, or behaviors.
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