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Discuss the three major contingencies that influence the chosen organizational structure as a firm expands into foreign markets.
Total Consumer Surplus
Total consumer surplus is the difference between what consumers are willing to pay for a good or service versus what they actually pay, representing the net benefit to consumers.
Consumer Surplus
The difference between the maximum price a consumer is willing to pay and the actual price they pay.
Indifferent Buying
A purchasing decision where the consumer has no preference among the options available due to perceived equality.
Consumer Surplus
The difference in the total cost that consumers are prepared and able to cover for a product or service and the cost they actually cover.
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