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1.4 Market Imperfections: A Rationale for the Existence of the Multinational Firm


Definitions:

Probability Sampling

Sampling based on random selection of the sample units.

Convenience Sampling

Sampling based on convenience to the researcher.

Judgmental Sampling

A non-random sampling technique where the researcher selects units to be sampled based on their knowledge and professional judgment.

Network Sampling

A method of sample selection used in research that involves choosing participants through networks or connections within a specific population.

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