Less Than 18 Percent of Voluntary Customer Contributions in a Recent

question 40

Multiple Choice

Less than 18 percent of voluntary customer contributions in a recent year went to renewable energy development in the Duke Power of Indiana program called GoGreen Power.This is an example of

• A) a benefit of an ethical organization.
• B) eco-friendly program development.
• C) greenwashing.
• D) a successful ethical marketing campaign.

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Definitions:

Commitment

Commitment refers to a pledge or promise to do something, showing dedication to an action, cause, or plan.

Leadership

The action of leading a group of people or an organization, or the ability to do this through vision, guidance, and direction.

Interpretation

The process of explaining or understanding the meaning of something, often applied to texts, laws, or artworks.

Law

A system of rules that a particular country or community recognizes as regulating the actions of its members and may enforce by the imposition of penalties.