In the Balanced Scorecard,operating Income and Return on Investment

question 38

Multiple Choice

In the Balanced Scorecard,operating income and return on investment

• A)indicate whether the company's strategy and its implementation are increasing shareholders' value.
• B)are learning and growth measures.
• C)are more important process measures than market share.
• D)are direct measures of customer satisfaction.

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Definitions:

Intrinsic Rewards

Internal satisfaction or fulfillment derived from engaging in an activity, without external incentives.

Continuous Reinforcement

A reinforcement schedule in which a particular response is always reinforced.

Conditioned Response

A learned response to a previously neutral stimulus after it has been repeatedly associated with an unconditioned stimulus.

Unconditioned Stimulus

A stimulus that naturally triggers a response without the need for prior learning.