The Balanced Scorecard Is Said to Be "Balanced" Because It

question 16

Multiple Choice

The Balanced Scorecard is said to be "balanced" because it measures:

• A)short-term and long-term objectives.
• B)financial and nonfinancial objectives.
• C)internal and external objectives.
• D)All of the above are correct.

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Definitions:

Cognitive Dissonance

A psychological phenomenon where an individual experiences discomfort or distress from holding two or more contradictory beliefs, values, or ideas simultaneously.

Psychologically Inconsistent

A state or condition where an individual's thoughts, feelings, or behaviors are not in harmony or alignment.

Responsibility

The state or fact of having a duty to deal with something or of having control over someone.

Cognitive Dissonance

A psychological conflict resulting from incongruous beliefs and attitudes held simultaneously.