The Act of Engaging Consumers in a Dialog That Dynamically

question 58

Multiple Choice

The act of engaging consumers in a dialog that dynamically adjusts the experience to the individual describes which dimension of e-commerce technology?

• A) ubiquity
• B) personalization/customization
• C) richness
• D) interactivity

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Definitions:

Item Response Theory (IRT)

A theory and related statistical models that examine the relationship between the latent traits of individuals and their performance on test items.

Measurement Approaches

Refer to the various methods and tools used to collect data in research studies, including quantitative and qualitative measures.

Reliability

The degree to which an assessment tool produces stable and consistent results over time.

Pilot Testing

Preliminary testing conducted to evaluate the feasibility, time, cost, risk, and adverse effects of a research study before implementing it on a larger scale.