Exposing an Individual to Ads That Are Chosen and Based

question 59

Multiple Choice

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as

• A) clickstream advertising.
• B) behavioral targeting.
• C) online profiling.
• D) long tail marketing.

---

Definitions:

Relevant Responses

Appropriate or suitable reactions or answers to questions or situations, which are directly connected to what is being asked or considered.

Active Listening

A communication technique that involves giving free and undivided attention to the speaker, reflecting back what is said, and withholding judgment and advice.

Somatic Sensations

Physical feelings or perceptions originating from the body, such as pain, temperature, or proprioception.

Nonverbal Behavior

Communication without words, including gestures, facial expressions, and body language.