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Of the following, which is not one of the three central principles recommended in this chapter for a firm organizing itself for international business?
Specialty
A product or service that is distinguished by its unique characteristics, catering to a specific market niche.
Convenience
The ease and speed with which a product or service can be obtained or used, often a critical factor in consumer decision-making.
Product Differentiation
The process of distinguishing a product or service from others in the market to make it more attractive to a target audience.
Shopping Product
Goods that consumers purchase after comparing quality, price, and style from several sellers, requiring more decision-making effort than routine purchases.
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