The Internet Raises the Bargaining Power of Customers by

question 87

Multiple Choice

The Internet raises the bargaining power of customers by

• A) creating new opportunities for building loyal customer bases.
• B) making more products available.
• C) making information available to everyone.
• D) lowering transaction costs.

---

Definitions:

International Corporation

A corporation that operates in multiple countries, managing production or delivering services across national borders.

Agency Problems

Issues that arise in a corporation due to conflicts of interest between those who manage the company (agents) and those who own it (principals).

Transnational Strategy

A multinational corporation's approach to global competition that involves seeking efficiency, flexibility, and learning on a global basis.

Bartlett and Goshal

Scholars who are known for their work on international business strategy, particularly for their theories on how multinational corporations should be managed.