You Are Consulting with the Owner of Better Bodies,a National

question 9

Essay

You are consulting with the owner of Better Bodies,a national chain of gyms.What strategies might Better Bodies use in applying information services to achieve a competitive advantage?

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Definitions:

Store Brands

Products that are branded and sold by a retailer under its own label.

Kirkland

A brand name owned by Costco Wholesale Corporation that offers a wide range of products, including groceries and household goods.

Fighting Brands

These are lower-priced products launched by companies to compete with generic or store brands and to protect their premium brands' market share without lowering the price of their main products.

Brand Extensions

A marketing strategy where a company uses an existing brand name to launch a new or modified product in a different product category.