The Starting Point in the Forecasting Process Is

question 108

Multiple Choice

The starting point in the forecasting process is

• A)good data.
• B)expensive computers.
• C)excellent television graphics.
• D)an uninformed population.

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Definitions:

Facts

Information that is empirically proven to be true and verifiable.

Demographics

Statistical data relating to the population and particular groups within it, often used to identify characteristics such as age, gender, income, etc.

Attitudes

Mental and emotional entities that encapsulate an individual's feelings, beliefs, and predispositions toward objects, people, or situations.

Behaviors

Patterns of action or reactions of an individual or group in response to external or internal stimuli.