Examlex
Portable Document Format (PDF)is the default file format for Excel spreadsheets.
IMC Message
Integrated Marketing Communications message, which ensures all forms of communications and messages are carefully linked together to provide a unified message across all marketing channels.
Television Commercial
A form of advertising broadcast on television, designed to promote a product, service, or message to a wide audience.
AIDA Model
A common model of the series of mental stages through which consumers move as a result of marketing communications.
Intention, Action, Interest
This phrase describes the progression from having a motivating desire (intention), to undertaking a specific behavior (action), to maintaining focus on an activity or subject (interest).
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