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Demographic Segmentation
The division of a market into segments based on demographic factors like age, gender, income, education, and family size to target specific customer groups.
Behavioral Segmentation
The process of dividing a market into groups based on consumer behaviors, such as purchasing habits or product usage.
Consumer Comparison
The process by which consumers evaluate multiple products, services, or providers against each other based on criteria such as price, quality, and features.
Goods And Services
Products and activities that fulfill the needs or wants of consumers, where goods are physical items and services are intangible benefits.
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