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Limited Effects
A theory suggesting that media has a minimal or limited influence on individuals, as their real-world social interactions and personal factors play a more significant role in shaping attitudes and behaviors.
Social and Psychological Factors
Elements that influence the behavior, attitudes, and emotions of individuals, stemming from their society and psychological makeup.
Public Mind
The collective beliefs, opinions, and perceptions held by the general population at a given time.
Charles Horton Cooley
An American sociologist known for his theory of the "Looking-Glass Self," which suggests that a person's self grows out of society's interpersonal interactions and the perceptions of others.
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