A(n)________ Is a Button That Must Be Clicked Once to Turn

question 63

Multiple Choice

A(n) ________ is a button that must be clicked once to turn it on,than clicked again to turn it off.

• A) switch
• B) icon
• C) bullet
• D) toggle

Recognize the impact of physical attractiveness and similarity on persuasion effectiveness.

Identify the most effective types of fear-based messages in persuasion.

Understand the role of trustworthiness and expertise in a communicator's persuasiveness.

Analyze the effectiveness of convert communicators and their impact on audience persuasion.

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Definitions:

Coercive

Relating to or using force or threats to persuade someone to do something or to achieve compliance.

Process

A sequence of measures or procedures executed to accomplish a specific goal.

Information

Data that is accurate and timely, specific and organized for a purpose, presented within a context that gives it meaning and relevance.

Representative Power

The formal right conferred by the firm to speak for and to a potentially important group.