Examlex
What does ocular mean?
Loyalty Segmentation
The process of dividing a customer base into groups based on their loyalty and purchasing behavior to tailor marketing strategies more effectively.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, often summarized as product, price, place, and promotion.
Targeting
involves selecting specific segments of a market as the focus of a marketing campaign or strategy, to more effectively reach potential customers.
Demographic Segmentation
The process of dividing a market into segments based on demographic factors such as age, gender, income, education, and family size.
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